Reimagining Cash Flow Excellence: The Rise of AI and Automation in Order-to-Cash

In 2025, there is an incredible amount of opportunity inherent within the order-to-cash process. Cutting-edge tools such as Agentic and Generative AI, strategies for advanced customer segmentation and hyperautomation, can all be combined to broker new levels of efficiency and value. However, there is a wide chasm between opportunity and reality that must be bridged before the O2C process can reach its full potential. This means solidifying the fundamentals of a successful O2C process and ensuring you are tracking the metrics that matter most. In this virtual webinar series, we’ll discuss how to revolutionize your O2C process in the Age of AI to achieve superior customer experience, better cash-flow and reduce risk.

SSON’s Live Webinar on Sep. 30, 2025. Join us on September 30 and hear from Veena Gundavelli, Founder & CEO of Emagia on how AI and automation are transforming cash application and deduction management through real-world use cases.

“Leveraging AI to Transform Cash Application and Deduction Management” will focus on:

  • Streamlining invoice-to-cash workflows with end-to-end automation
  • Enhancing responsiveness and transparency for stronger customer relationships
  • Leveraging AI-driven insights to optimize forecasting and decisions

SPEAKER

Veena Gundavelli

Veena Gundavelli

Founder & CEO, Emagia


Date: Sep. 30 | Time: 11:00 AM – 12:00 PM EST

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