Reimagining Cash Flow Excellence: The Rise of AI and Automation in Order-to-Cash
In 2025, there is an incredible amount of opportunity inherent within the order-to-cash process. Cutting-edge tools such as Agentic and Generative AI, strategies for advanced customer segmentation and hyperautomation, can all be combined to broker new levels of efficiency and value. However, there is a wide chasm between opportunity and reality that must be bridged before the O2C process can reach its full potential. This means solidifying the fundamentals of a successful O2C process and ensuring you are tracking the metrics that matter most. In this virtual webinar series, we’ll discuss how to revolutionize your O2C process in the Age of AI to achieve superior customer experience, better cash-flow and reduce risk.
SSON’s Digital Summit on Aug. 19-20, 2025 “The Future of O2C: All Access” will focus on:
- Introducing Generative & Agentic AI into the O2C Process
- Applying Customer Segmentation to Reduce Risk, Increase Cash-Flow & Improve CX
- Building Flexibility and Resilience into Your Order-to-Cash Process
- Metrics that Matter: Exploring Metrics that Drive Great Customer Experience
- Hyperautomation Across the O2C Cycle
Emagia’s own Sunil Puppala, joined by an esteemed colleague from IBM, has the prestigious honor of leading the opening digital session: Introducing Generative & Agentic AI into the O2C Process
As Order to Cash (O2C) evolves, Generative and Agentic AI are redefining what’s possible—from intelligent automation to autonomous decision-making. This session will explore how these next-gen AI capabilities can supercharge efficiency, reduce cycle times, and elevate the customer experience across the O2C value chain. Attendees to this session will:
- Discover practical use cases of Generative AI in invoice generation, customer communication, and dispute handling
- Learn how Agentic AI can autonomously manage tasks like credit risk assessment, collections prioritization, and cash forecasting
- Explore the integration of AI models into existing ERP and AR systems to unlock end-to-end transformation
SPEAKERS
Sunil Puppala
Sr. Director of Solution Engineering
Emagia
Peter Kingma
Parthenon Working Capital
Leader, Ernst & Young
LLP Author, “Cash Is King”
Date: Aug 19 | Time: 9:00 AM EST
