{"id":3353,"date":"2023-09-26T23:29:54","date_gmt":"2023-09-27T04:29:54","guid":{"rendered":"https:\/\/www.emagia.com\/blog\/?p=3353"},"modified":"2025-01-28T22:50:48","modified_gmt":"2025-01-29T04:50:48","slug":"big-4-firm-survey-shows-that-finance-leaders-are-embracing-gen-ai","status":"publish","type":"post","link":"https:\/\/www.emagia.com\/blog\/big-4-firm-survey-shows-that-finance-leaders-are-embracing-gen-ai\/","title":{"rendered":"Big 4 Firm Survey Shows that Finance Leaders are Embracing Gen AI","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Yet another new study indicates that businesses need to embrace generative AI solutions \u2013 like the popular <a href=\"https:\/\/chat.openai.com\/\" target=\"_blank\" rel=\"nofollow noopener\">ChatGPT<\/a> and <a href=\"\/\">Emagia\u2019s<\/a> recently unveiled <a href=\"\/products\/giagpt\/\">GiaGPT, Gen AI For Finance<\/a> \u2013 to stay ahead of the curve. This latest one, from KPMG, suggests that finance leaders are uniquely positioned to lead adoption at most businesses.<\/p>\n<p><a href=\"https:\/\/kpmg.com\/xx\/en\/home.html\" target=\"_blank\" rel=\"nofollow noopener\">KPMG<\/a>\u2019s latest survey results indicate a remarkable shift in sentiment among finance leaders regarding generative AI. While 81% of respondents now expect a &#8220;high impact&#8221; from generative AI, only 30% shared this sentiment just three months earlier, according to KPMG\u2019s report \u2018<a href=\"https:\/\/kpmg.com\/us\/en\/articles\/2023\/generative-ai-finance.html\" target=\"_blank\" rel=\"nofollow noopener\">Why Finance Should Lead The Adoption of Generative AI.<\/a>\u201d Additionally, negative perceptions about AI&#8217;s potential consequences have drastically reduced, with only 19% anticipating negative impacts compared to 82% in KPMG\u2019s March polling. This change reflects the growing understanding that generative AI solutions, like <a href=\"\/products\/giagpt\/\">GiaGPT<\/a>, can enhance employees&#8217; capabilities and productivity rather than replacing them.<\/p>\n<p>KPMG noted the trend of greater generative AI adoption holds significant implications, as generative AI promises to revolutionize the finance function and enhance decision-making processes. And those in senior finance positions are best positioned to lead greater adoption of the on-trend technologies.<\/p>\n<div class=\"row justify-content-center\">\n<div class=\"col-md-8\">\n<div id=\"edge\" class=\"mb-3\">\n<div class=\"event-video-block event-video-block1\">\n<div class=\"image-block general-banner-image\">\n<div><a href=\"#\" class=\"event-video-play event-video-play1\"><\/a><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/yYH3UiBuva4\/mqdefault.jpg\" alt=\"Top AI Use Cases for Order-to-Cash\" height=\"330\" width=\"590\" class=\"img-fluid screenshot\"><\/div>\n<\/p><\/div>\n<div class=\"video-iframe\"><\/div>\n<\/p><\/div>\n<div><script>$(document).ready((function () { $(\".event-video-play1\").click((function () { $(\".event-video-block1 .event-video\").addClass(\"show\"), $(\".event-video-block1 .image-block\").addClass(\"hide\"); return $(\".video-iframe\").html('<iframe id=\"youtubeVideo1\" width=\"auto\" height=\"auto\" class=\"inline-frame\" src=\"https:\/\/www.youtube.com\/embed\/yYH3UiBuva4?start=1&#038;autoplay=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>'), !1 })) }));<\/script><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\u201cBecause finance touches so many parts of the business, it makes sense for the function to lead the organization in generative AI adoption,\u201d the study noted on why finance should lead the adoption of generative AI.\u201cAt the \u2018tip of the spear\u2019 in generative AI, finance can build strategies that fully consider all opportunities, risks, and tradeoffs of adopting the technology for the enterprise. Finance is also ripe with opportunities for application of generative AI.\u201d<\/p>\n<p>Among the top opportunities for applications of AI solutions identified by KPMG are collecting market intelligence in a faster, more efficient manner and for generating financial commentary and presentations. Both of which are among desired outcomes that helped fuel the development of Emagia\u2019s <a href=\"\/products\/giagpt\/\">GiaGPT<\/a>, which became the world\u2019s first generative AI for finance operations solution on the market upon its Sept. 6 unveiling.<\/p>\n<p>WIth GiaGPT, finance executives can use it as a copilot to analyze any spreadsheet or document to get quick analysis along with visual graphs and plots. This is a beginner&#8217;s use case for Generative AI for Finance that opens up very transformative advanced use cases for accelerating decision making.<\/p>\n<p>KPMG\u2019s take on the sudden shift toward embracing generative AI dovetails with broader industry findings, including research from Emagia. It time for CFOs to understand and embrace Generative AI one use case at time to gradually make the leap.<\/p>\n<p>Check out how to begin your <a href=\"\/products\/giagpt\/\">GenAI for Finance<\/a> journey with GiaGPT <a href=\"\/how-to-use-giagpt\/\">https:\/\/www.emagia.com\/how-to-use-giagpt\/<\/a><\/p>\n<p><a href=\"\/products\/giagpt\/#request-demo\"><img decoding=\"async\" src=\"\/blog\/wp-content\/themes\/mainblog\/assets\/images\/blog-banners\/boost-your-finance-operations-using-GiaGPT.jpg\" alt=\"Boost Your Finance Operations Using GiaGPT\" width=\"898\" height=\"200\" \/><\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Yet another new study indicates that businesses need to embrace generative AI solutions \u2013 like the popular ChatGPT and Emagia\u2019s recently unveiled GiaGPT, Gen AI For Finance \u2013 to stay ahead of the curve. This latest one, from KPMG, suggests that finance leaders are uniquely positioned to lead adoption at most businesses. KPMG\u2019s latest survey &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.emagia.com\/blog\/big-4-firm-survey-shows-that-finance-leaders-are-embracing-gen-ai\/\"> <span class=\"screen-reader-text\">Big 4 Firm Survey Shows that Finance Leaders are Embracing Gen AI<\/span> Read More &raquo;<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":3356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[203],"tags":[],"class_list":["post-3353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-giagpt-generative-ai-for-finance"],"acf":[],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.emagia.com\/blog\/wp-json\/wp\/v2\/posts\/3353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emagia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emagia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emagia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emagia.com\/blog\/wp-json\/wp\/v2\/comments?post=3353"}],"version-history":[{"count":0,"href":"https:\/\/www.emagia.com\/blog\/wp-json\/wp\/v2\/posts\/3353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emagia.com\/blog\/wp-json\/wp\/v2\/media\/3356"}],"wp:attachment":[{"href":"https:\/\/www.emagia.com\/blog\/wp-json\/wp\/v2\/media?parent=3353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emagia.com\/blog\/wp-json\/wp\/v2\/categories?post=3353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emagia.com\/blog\/wp-json\/wp\/v2\/tags?post=3353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}