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FORMER PEOPLESOFT EXECUTIVE, LANE BAULDRY, NAMED AS SENIOR VICE PRESIDENT OF WORLD-WIDE SALES AND MARKETING OF EMAGIA CORPORATION
Industry Veteran with over 20 Years of Proven Success Leading Emerging Markets to Leverage Emagia’s Rapid Momentum To Scale Global Sales and Marketing Operations
SANTA CLARA, Calif., (November 30, 2005) – Emagia, the leading provider of Enterprise Cash Flow Management software today announced the appointment of Lane Bauldry as senior vice president of worldwide sales and marketing. In this role, he will be responsible for driving the availability of the company’s cash flow management solutions globally. Bauldry, a former executive of PeopleSoft (now Oracle) brings more than 20 years of proven success leading emerging markets for financial, human capital and supply chain applications. He will report directly to Veena Gundavelli, president and CEO of Emagia.
“Over the last few years, Emagia has established a leadership position among several Global 2000 companies as the solution of choice for Enterprise Cash flow management. Lane brings proven experience and expertise in building high-growth sales and marketing operations,” said Veena Gundavelli, president and CEO of Emagia. “Lane is a key addition to our executive team and will focus on accelerating global growth, expanding market share and taking Emagia’s market leadership position to new heights.”
Prior to joining Emagia, Bauldry served as Vice president of Sales of the Western Region at PeopleSoft. Bauldry was instrumental in growing the sales operations by more than three times in size within his five years as vice president. Before PeopleSoft, Bauldry held management positions at IBM and other companies. Bauldry has a dual bachelor’s degree in computer science and mathematics from the University of Toronto.
“I am very pleased to join Emagia at a time when Global 2000 companies are faced with increased pressure to tightly manage cash flow due to Sarbanes-Oxley, dynamic market conditions and closer scrutiny from investors. I am excited to be part of the team that has top-tier Global 2000 customers, a leadership position based on product innovation, and a compelling vision in the Enterprise Cash Flow Management space,” stated Bauldry.
About Emagia
Emagia Corporation is the leading provider of cash flow management solutions that streamline and automate order-to-cash and procure-to-pay processes for Fortune 2000 enterprises. Emagia solutions include receivables, credit, collections, deductions, customer financials service, payables, cash forecasting and cash flow analytics. Emagia solutions allow companies to realize significant benefits including maximizing cash conversion efficiency, facilitating strong internal controls for financial reporting and improved returns from cash flow management. World- class enterprises use Emagia solutions to strengthen and accelerate corporate initiatives around cash flow management, Six Sigma, shared services, and Sarbanes-Oxley compliance. Emagia products seamlessly integrate with SAP, Oracle, PeopleSoft, Baan, JD Edwards, Geac, BPCS, QAD/MfgPro and other back-office financial systems. Emagia software solutions can be deployed using standard enterprise license models as well as in hosted on-demand model.
For general information, call 866-EMAGIA-1 or visit www.emagia.com
Emagia and Emagia Cash Inflow Manager are registered trademarks of Emagia Corporation.
